Customers’ Switching Intention among Smartphone Brands
نویسندگان
چکیده
منابع مشابه
See your brands through your customers' eyes.
Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizatio...
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Consumers or the Customers are valuable assets for any organisation as they are the ultimate destination of any products or services. Since, they are the ultimate end users of any product or services, thus, the success of any organisation depends upon the satisfaction of the consumers, if not they will switch to other brands. Due to this reason, the satisfaction of the consumers becomes priorit...
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ژورنال
عنوان ژورنال: International Journal of Business and Social Science
سال: 2019
ISSN: 2219-1933,2219-6021
DOI: 10.30845/ijbss.v10n6p5